Transcendence

2021

website, illustration, animation

experience the space

About

Bridget Kennedy's contemporary jewellery and object studio is solo-run and highly known for her sustainable practice. Due to the global pandemic in 2020, society was moving rapidly online. Bridget's website was in need of an update to keep up with the increase in digital traffic and a recent rebranding.

Goal

Redesign a content-heavy website to improve responsiveness and user experience. The aesthetic should be minimal yet engaging and highlight the artist’s work.

Typefaces

Nunito

Colour Palette

HEX #C3C6B1
RGB 195 198 177

HEX #FFF
RGB 255 255 225

HEX #EDA36C
RGB 237 163 108

HEX #111
RGB 17 17 17

HEX #DDD
RGB 221 221 221

Artist Statement

Transcendence is a spatial concept that gradually transports individuals through an immersive experience of Natural and organic forms, using a blend of digital and physical media. Referencing techniques in immersive technology and Salutogenics, we gain insight into how activating the 5 senses allows us to effectively connect to an environment, in a way that develops a deeper understanding of our reality. Similar to techniques used for anxiety, the result is grounding and draws you into the present moment, making it beneficial even when not experiencing distress. 

Inspired by noticing the details in Nature, visitors to Transcendence are first introduced to non-visual senses - auditory, olfactory and tactile - all while following a winding, rising trail. Translucent curtains intermittently drape the trail like soft walls that respond to movements and breezes that pass by. As the trail progresses, the curtains transition into solid panels, and individuals would have endured the physical yet grounding effort it takes to walk up an incline. This, combined with the other non-visual senses collected along the way, creates a gradual transportation towards full immersion. As a sensory climax, projected visuals are introduced in a final room, specific to the sounds and smells experienced prior. The circular layout encases visitors in 360 degrees of visuals, in a space free of time and society’s fast-paced mindset. With a shared entrance and exit, individuals are transported out in the opposite motion to entering. It is as if retracing their steps, easing down the trail, exhaling back into reality.

Rather than the typical architectural pin-up, this spatial concept is presented through two digital posters that focus on the experience. The majority of the project, including spatial and graphic design, is influenced by environmental observations and physical drawing, yet is presented digitally. In addition, Japanese katakana is incorporated, further symbolising the future, digitalisation, wabi sabi and minimalism. These highlight the blurred divide between physical and digital realms. Overall, the interactive and scrolling motion of the posters creates a somewhat meditative experience that replicates that of the physical installation.

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