About
The Sydney Edible Garden Trail is a not-for-profit community and event. They aim to encourage and inspire growing edible produce in street gardens, home gardens and public spaces across Sydney.
Goal
Redesign and develop
Typefaces
Nunito
Colour Palette
HEX #C3C6B1
RGB 195 198 177
HEX #FFF
RGB 255 255 225
HEX #EDA36C
RGB 237 163 108
HEX #111
RGB 17 17 17
HEX #DDD
RGB 221 221 221
Before
The website had a large volume of written content and a cluttered layout, making it difficult to navigate, especially on mobile devices. It also lacked clarity in its purpose: was it a shop or a blog?
After
I organised the website into fewer navigation links and grouped page content into sections to make reading flow easier.
A new hero image highlighted Bridget’s shopfront, showing that her work was indeed for sale, among other things, such as presenting her portfolio and hosting workshops.
An introduced accent colour (mint green) communicated a sustainable practice where words couldn’t.
In order to keep the clean and minimal aesthetic, we opted for a subtle collage style where images and content boxes would be offset or overlapped.
